Experiential Entrepreneurship

Authors

Dr. Rani C

Vijayakumar P

Published

Mar 15, 2025

welcome

Entrepreneurship in the 21st century is not merely a business discipline but a mindset rooted in innovation, value creation, and resilient problem-solving. This book moves beyond traditional theory to explore the experiential journey of the entrepreneur, beginning with the traits, skills, and cultural dynamics that distinguish entrepreneurs from managers and encourage intrapreneurship within organizations. It highlights the central role of entrepreneurship in economic development while grounding ambition in ethics and social responsibility, preparing readers to pursue opportunities with purpose and integrity.

Building on this foundation, the text addresses the process of venture creation—transforming ideas into enterprises through environmental scanning, ideation, and product development. The business plan is framed as a dynamic roadmap integrating marketing, financial, and organizational strategies. Readers are introduced to the entrepreneurial ecosystem, including intellectual property protection, funding mechanisms, and institutional support such as MSME and SIDBI.

About the Authors

Dr. Rani C Ph.D., is a dynamic educator and analytics-driven HR professional, passionate about transforming organizations and empowering people through innovative HR practices and evidence-based insights. With deep expertise spanning human resource management, training and development, compensation management, leadership, business law, HR analytics, and data visualization, she bridges the gap between classic HR functions and modern analytics. she has qualified the UGC NET in Management, reflecting her strong academic foundation.

Known for her mastery of R, SPSS, Tableau, Power BI, and Excel, Dr. Rani crafts compelling analyses and translates complex workforce data into clear, actionable strategies for growth and performance. Her unique combination of practical HR knowledge and advanced data skills makes her a sought-after mentor, collaborator, and thought leader in both academic and industry circles.

Vijayakumar P is an accomplished educator and data professional with over eight years of teaching and research experience in business analytics, data science, and HR analytics. He is a UGC Junior Research Fellow (JRF) and has qualified the UGC NET and SET in Management multiple times, reflecting his strong academic foundation.

Proficient in Python, R, STATA, SPSS, AMOS, PLS-SEM, Tableau, Power BI, Google Looker Studio, GitHub, and Excel , he has guided students and professionals in transforming data into actionable insights. His teaching spans business analytics using R and Python, HR metrics and dashboards, business forecasting, and business research methods, and he has also developed interactive eBooks to enhance hands-on learning.

References

  • Entrepreneurship. Hisrich, Robert D., Michael P. Peters, and Dean A. Shepherd. (2020). McGraw-Hill.

  • Entrepreneurship - Creating and leading an entrepreneurial organization. Arya Kumar. (2012). Pearson.

  • Innovation and Entrepreneurship. Drucker F Peter. (1985). Heinemann, London.

Text Books

  • The Dynamics of Entrepreneurial Development and Management. Vasant Desai. (2014). (5th ed.). Himalaya Publishing House.

  • Entrepreneurial Development. S.S.Khanka. (2020). (4th ed.). S Chand and Company Limited.

  • Entrepreneurship. Baringer and Ireland. (2018). (6th ed.). Pearson.

  • Entrepreneurship. Robert Hisrich, Michael Peters and Dean Shepherd. (2017). (10th ed.). TMH.