II : Creating and Starting the Venture

Opportunity and Idea Generation

  1. Environmental Analysis - Searching and Scanning
  2. Assessment of Opportunities
  3. Business Idea, Sources of new Ideas, Techniques for generating ideas
  4. Product planning and development process

The Business Plan

  1. The Business Plan: Nature and scope of business plan
  2. Writing Business Plan
  3. Evaluating Business plans
  4. Using and implementing Business plans
  5. Marketing plan, financial plan and the organizational plan
  6. Launching formalities